The evangelical world, joined by no shortage of secular observers, has been abuzz about the latest soundbite of note from the Pastors Osteen — this time offered by Victoria Osteen as her husband Joel beamed in the background. It is a hard video to watch.
In her message, Victoria Osteen tells their massive congregation to realize that their devotion to God is not really about God, but about themselves. “I just want to encourage every one of us to realize when we obey God, we’re not doing it for God–I mean, that’s one way to look at it–we’re doing it for ourselves, because God takes pleasure when we are happy. . . . That’s the thing that gives Him the greatest joy. . . .”
She continued: “So, I want you to know this morning — Just do good for your own self. Do good because God wants you to be happy. . . . When you come to church, when you worship him, you’re not doing it for God really. You’re doing it for yourself, because that’s what makes God happy. Amen?”
As you might predict, the congregation responded with a loud “Amen.”
America deserves the Osteens. The consumer culture, the cult of the therapeutic, the marketing impulse, and the sheer superficiality of American cultural Christianity probably made the Osteens inevitable. The Osteens are phenomenally successful because they are the exaggerated fulfillment of the self-help movement and the cult of celebrity rolled into one massive mega-church media empire. And, to cap it all off, they give Americans what Americans crave — reassurance delivered with a smile.
Judged in theological terms, the Osteen message is the latest and slickest version of Prosperity Theology. That American heresy has now spread throughout much of the world, but it began in the context of American Pentecostalism in the early twentieth century. Prosperity theology, promising that God rewards faith with health and wealth, first appealed to those described as “the dispossessed” — the very poor. Now, its updated version appeals to the aspirational class of the suburbs. Whereas the early devotees of Prosperity Theology prayed for a roof over their heads that did not leak, the devotees of prosperity theology in the Age of Osteen pray for ever bigger houses. The story of how the Osteens exercised faith for a big house comes early in Joel Osteen’s best-seller, Your Best Life Now.
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